Search Engine Optimization (SEO)
Search engine optimization (SEO)
is the
process of improving the rank of the web site listing in popular search
engines. This technique is gaining popularity as the significance
of web site is also increased now-a-days. Web site is considered as the
representation of the company itself and truly it stands out in the world
as the easiest method to promote the company. The companies are setting
up their marketing strategy giving relevant place to web site promotion.
SEO techniques is developed keeping an eye on the popular search engine
algorithms (the methods they are following to rank the sites in their search
results) and also the relevant keywords which are most often being searched
by the users. SEO executives develop their own methods to improve
ranking.
The techniques most commonly used by them can be widely classified as
White Hat SEO which conforms to the search engine’s guideline
and Black Hat SEO which uses methods that are disapproved by the search
engines.
Major Search Engines
- Yahoo!
- Live Search by Microsoft, formerly MSN
- Ask.com, formerly Ask Jeeves
