Search engine optimization (SEO) is the process of improving the rank of the web site listing in popular search engines. This technique is gaining popularity as the significance of web site is also increased now-a-days. Web site is considered as the representation of the company itself and truly it stands out in the world as the easiest method to promote the company. The companies are setting up their marketing strategy giving relevant place to web site promotion.
SEO techniques is developed keeping an eye on the popular search engine algorithms (the methods they are following to rank the sites in their search results) and also the relevant keywords which are most often being searched by the users. SEO executives develop their own methods to improve ranking.
The techniques most commonly used by them can be widely classified as White Hat SEO which conforms to the search engine’s guideline and Black Hat SEO which uses methods that are disapproved by the search engines